In the Face of Economic Difficulties, a Malaysian Bank Issues a Sell Recommendation for Starbucks
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In response to the ongoing impact of the Covid-19 pandemic and the escalating cost of living, Bank Rakyat Malaysia (BRM) has issued a sell recommendation for Starbucks shares, anticipating a challenging outlook for the renowned coffee giant.
BRM's note, released on Friday, underscores expectations of reduced demand and narrower profit margins for Starbucks in the latter half of 2023. As consumers tighten their discretionary spending and shift towards more affordable alternatives, the bank foresees a significant impact on Starbucks' performance.
Highlighting concerns about Starbucks' growth prospects, BRM emphasizes the company's considerable dependence on the US market, which constitutes over half of its revenue. Additionally, Starbucks faces exposure to currency fluctuations and geopolitical risks, further limiting its expansion potential.
"Starbucks’ valuation is also stretched at current levels, given its high valuation multiples compared to its peers and historical averages," notes BRM. The bank has revised its target price for Starbucks shares from RM 100 to RM 80, indicating an 18 percent downside from the current price of RM 97.50.
Beyond Starbucks, BRM recommends selling shares in other consumer discretionary stocks, including Unilever, Nestle, Procter & Gamble, and Coca-Cola. These companies, too, confront similar challenges stemming from the dual impact of the pandemic and inflation.
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