UAE emerges as top global destination for winter tourism with record visitors
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Winter has become the UAE's peak season for tourism, with some guests staying in hotels as short as three nights. The UAE is aiming to become one of the world's best holiday destinations and attract Dh100 billion in tourism investment and 40 million hotel guests through its ambitious Tourism Strategy 2031. The performance of the UAE in the 2024 Travel & Tourism Development Index has indicated growing influence as it is ranked 18th in the world and 1st in the region, with seven-place improvement over last year. Further, the UAE has also become a leader in international tourism revenue as there has been an increase of 15.5% visitors in 2023. The projected numbers are going to exceed over 45 million international visitors to the UAE by 2033.
Winter is the peak tourist season, with the UAE's mild climate and wide range of experiences. From desert safaris to mountain hikes and relaxing beach visits, there is something for every traveler. The country's fifth edition of the "World's Coolest Winter" campaign shows off its rich culture and stunning landscapes, including deserts, mountains, coastlines, and nature reserves. Other than that, visitors can engage in the traditional activities of camel riding, stargazing, and visiting the vibrant souks full of cultural artifacts. This campaign makes the UAE an attractive destination for adventure-seekers as well as culture explorers.
Tourists like Liam Andrew from Denmark are fascinated by the beauty and charm of the UAE. He appreciated the diversified landscape of the country: from golden dunes to magnificent mountains. Liam also engaged in a number of activities, such as hiking and desert safaris, and spent some time on the sailboats. His wife, too, explored the history and culture of the UAE and the cultural markets that give it its rich identity. With its exceptional landscapes, welcoming atmosphere, and unique blend of adventure and culture, the UAE proves to be the ideal winter destination for visitors from around the world.
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