iQIYI Lunar Series Sparks Star-Studded Manila Premiere Ahead of Lunar New Year 2026
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Manila witnessed a major milestone in Asian entertainment as iQIYI premiered its Lunar Series in a grand, star-studded event celebrating the upcoming Lunar New Year 2026. The high-profile mall activation attracted more than 1,000 attendees, featuring red carpet rollouts, influencer and celebrity meet-and-greets, lion dance performances, fan giveaways, and immersive promotional showcases.
The Lunar Series brings together a curated lineup of Chinese New Year-themed dramas that blend romance, fantasy, suspense, and multi-generational family sagas. Among the highlighted titles are Love Between Lines, starring Ren Jia Lun and Lan Ying Ying, and Strange Chronicles of Tang, both of which fuse historical intrigue with modern storytelling techniques. The collection also includes suspense-driven productions such as Fangs of Fortune and mobile-optimized micro-dramas designed for fast-paced, on-the-go viewing.
All Lunar Series titles are available exclusively on the iQIYI app in ultra-high-definition 4K, complete with Filipino subtitles — a move aimed at strengthening localization and expanding reach among Filipino audiences. The platform’s focus on premium video quality and mobile-first content signals its commitment to modern viewing habits in Southeast Asia.
The Manila premiere underscores iQIYI’s broader expansion strategy in the region, building on its collaborations with ABS-CBN and positioning itself as a strong competitor to Netflix in the growing pan-Asian streaming market. As Lunar New Year approaches on February 17, 2026, the Lunar Series is poised to become a major cultural and entertainment highlight for viewers across the Philippines and beyond.
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